d) Why do you think the attraction has been highly ranked on Tripadvisor?

 

d)    Why do you think the attraction has been highly ranked on Tripadvisor?

 

The Singapore Zoo has been highly ranked on the Tripadvisor because it has met the basic needs of the visitors there, such as being able to fulfill the physiological needs and safety needs of the visitors.

 

The Singapore Zoo is able to fulfill the physiological needs of the visitors by satisfying their hunger, as there are many food and beverage outlets at the Zoo. For example, the Singapore Zoo provides many food varieties at the Ah Meng Kopi, Ah Meng Restaurant, KFC Restaurant and Ben & Jerry’s scoop shop.

 

Also the Singapore Zoo is able to fulfill the safety needs of the visitors there. For example, the Singapore Zoo’s terms and conditions are to ensure safety of the visitors. Such as refrain from sharing food with the animals unless the staffs allow them to because the animals are on well-balanced diets. Also, not to bring any dangerous or flammable items in the Zoo as it might cause destruction to the Zoo.

 

            What does the attraction offer that is unique?

The Singapore Zoo is also well-known for its walk-through exhibits that bring animals and visitors together in one space for incredibly intimate encounters. There are activities available at the Singapore Zoo’s animal shows like the Elephants at Work and Play Show and Splash Safari Show have long been popular with families and the daily token feeding sessions.

 

Also, for the early risers, the Singapore Zoo is the first zoo in the world to host the programme called Jungle Breakfast with Wildlife. Not only will you be treated to a scrumptious international buffet experience, but you’ll also be having it in the company of our family of free-ranging orang utans which features the charismatic apes and orang utan’s habitat.

What makes the attraction better than the competition?

There are a few competitors there at the Singapore Zoo, such as the Jurong Bird Park, River Safari and Night Safari. Here’s a comparison table to show the difference between the attractions.

Parks:	Jurong Bird Park	River Safari	Night Safari	Singapore Zoo
Price:	$20 – Adult $13 – Child	$25 – Adult $16 – Child	$35 – Adult $23 – Child	$22 – Adult $14 – Child
Opening Hours:	8.30am – 6.00pm	9.00am – 6.00pm	7.30pm – 12.00am	8.30am – 6pm
Uniqueness:	Birds	River, Marine animals & Pandas.	Nocturnal animals	Mixture of mammals, birds, reptiles and wildlife animals

 

 

 

 

 

 

Has it been successful in promoting itself?

Singapore Zoo has been very successful in promoting itself through television advertisements, newspapers, magazines and the internet. There are daily online promotional sales and discounts for Zoo tickets offered to customers. Also, most of the reviews in the Tripadvisor are positive which can boost the profile of the Singapore Zoo through word of mouth.