b) What are the motivating factors that will interest you to visit the Singapore Zoo?

b)    What are the motivating factors that will interest you to visit the Singapore Zoo?

 

The motivating factors of the Singapore Zoo are firstly, the variety of animals. There are more than 2,800 animals representing over 300 species of mammals, birds and reptiles.

Secondly, the Singapore Zoo is also well-known for its walk-through exhibits that bring animals and visitors together in one space for incredibly intimate encounters. There are activities that allow visitors to do that like the animal shows and feeding sessions. For example, the children could have a splashing fun time, ride ponies, play and learn about the animals at the Rainforest Kidzworld.

Lastly, the Singapore Zoo is the first zoo in the world to host the programme called Jungle Breakfast with Wildlife. Not only will you be treated to a scrumptious international buffet experience, but you’ll also be having it in the company of our family of free-ranging orang utans which features the charismatic apes and orang utan’s habitat.

 

What does the Singapore Zoo offer to you, in terms of core product, tangible product and augmented product?

Core product

The core product of the Singapore Zoo would be education and excitement. It is a Learning Zoo where customers experience and understanding the animals at a deeper level through well designed and interactive educational displays. Customers would learn, appreciate and respect the animals, with whom we share our planet.

Tangible Product

The tangible products are the friendly staff service, facilities such as restrooms and outdoor water basins, feeding sessions, the animals, safety such as the emergency exits and on-site attractions such as the animal exhibits.

 

 

Augmented Product

The augmented products are the souvenir shops, weather and opening hours. The transportation services such as carparks, shuttle bus services and the guided tour tram rides in the Zoo. Guides such as the brochures, maps and signboards. Service for visitors with needs such as wheelchairs, strollers and wagons. Food and beverage outlets such as the KFC restaurant, Ah Meng Kopi, Ah Meng Restaurant and Ben & Jerry’s scoop shop.

 

 

 

 

What benefits (tangible and intangible) you will enjoy when you visit the Singapore Zoo?

Tangible

Brochures, maps, guided tour trams rides, interaction with the animals and the souvenir shops.

 

Intangible

The experience with animals and the friendly staff service at the Singapore Zoo.