Hello there Amber! I heard that you are coming to
Singapore for the holidays! I am so excited and looking forward for your
arrival. I have already picked out an attraction that you should visit and I strongly
recommend that you should visit the Singapore Zoo. I have prepared a blog
entry, consisting of questions that will help you get to know more about the
Singapore Zoo. I visited the Singapore Zoo on the 13th of May 2013
and I really enjoyed myself. I really loved seeing the animals especially
seeing the animal shows too.
a) How will you classify the attraction according to the
visitor market?
Locals
For the local visitors,
their age range varies from children aged 3 to 12 years old, teenagers aged 13 to
18 years old, adults aged 21 to 40 and to the elderly who are in their
seventies and eighties. The visitors are mostly day visitors as the Zoo opening
hours are from 8.30am to 6.00pm. The locals come from
different parts of Singapore as they are willing to travel to visit the Zoo.
The stages in the family life cycle are mostly families which are middle aged
adults with young children and empty nesters. The local visitors travel to
Singapore Zoo by cars, buses, Mass Rapid Transit (MRT) and taxi cabs. Most of
the local visitors visit the Singapore Zoo during the weekends as most of the
adults and children are free from work and school. Through my observation the
visitor’s personalities and lifestyles are mostly adventurous, animal lovers
and nature lovers.
Tourists
For
the tourists who visited the Singapore Zoo, their age range also varies from children
aged 3 to 12 years old to the elderly who are in their seventies and eighties.
The tourists are also mostly day visitors at the Singapore Zoo. I have
interviewed the staffs and some the visitors, majority of the tourists that
visited the Zoo are from China, India, Australia, Indonesia and the minority of
the tourists comes from other parts of the world. The stages in family life
cycle are also families and empty nesters. They usually travel with their tour
groups in tour buses. Most of the tourists also visit the Zoo during the
weekends for it is when most of them are free.